If the bible folks paid for advertising space and the RS magazine didn't honor it, then they owe someone some money. If the people that wanted an advertisement for the bible doubled the ammount (which they shouldn't have to pay more for advertising space than anyone else) I am sure that the Rolling Stone would find bible advertisement perfectly acceptable- it's a decision up to the publishers but I am sure they would cave to greed if the offer came up, besides, I am sure a "new" Bible aimed at anyone would probably be a watered down version so as to not "condemn" too many people, thus driving them away.
I disagree with the Fundamentalists social and religious views but I respect them a hell of a lot more than the people that waterdown their core beliefs to fit their "modern" situation, strange but true.