A position that is not based on faith should have two main characteristics, as far as I can tell.
-It minimizes the number of absolute claims.
-It makes the fewest possible number of assumptions.
Although nobody has reasonably claimed (and shown to be able to support their claim), that they fully understand consciousness and can explain how it works, there are indeed a number of things that can be observed about consciousness.
When a person dies, they cease all activity and their body begins to break down into its various components. Combining this observation with other observations such as,
-Memories can be damaged or erased due to brain injury.
-Personality can be changed due to changes to the brain.
-There are no proven instances of consciousness existing outside of a brain or other similar machine.
-Awareness could potentially be argued to be meaningless or non-existent without the existence of memories and systems for interpreting data.
-Chemicals or processes can render a conscious person into an unconscious one.
Sure, people can propose non-falsifiable ideas, like those of a simulation, or those of altruistic aliens, or concepts that seem to make a lot of assumptions about how the continuity of conscious works, but they are simply that: non-evidenced and yet non-falsifiable ideas. They all seem to rely on a number of either absolute claims or assumptions that the simple concept of death does not rely on.