Back in the days leading up to the 9/11 anniversary, a New Jersey car dealer named Brad Benson made Jones a peculiar offer: call off the Quran-burning in exchange for a new car. Even though Jones did eventually cancel the universally condemned plan, Benson didn't actually expect Jones to take him up on the offer. Benson is something of a specialist in putting together outlandish publicity stunts in order to get people chattering about his dealership--for example, he'd previously offered Saddam Hussein a new car if the dictator would flee Iraq.
Jones' representative "said unless I was doing false advertising, they would like to arrange to pick up the car," Benson told the AP's Brad DeFalco. Thinking that the whole thing might be a hoax, Benson asked to see a copy of Jones' driver's license. Sure enough, the regionally renowned publicity stunt artist was indeed being contacted by the world-famous publicity stunt artist, seeking to take ownership of a new car.
After some deliberation, Benson--a former lineman for the New York Giants--resolved to stay true to his word and hand over a 2011 Hyundai Accent, which retails for $14,200.