Mycroft
Ministry of Serendipity
*Buy our stuff.
Since last week, it's been seen everywhere. That ubiquitous rainbow that hails one's support of same sex marriage and the LGBTQ community at large. You'll see it on people's FB profiles, buildings, shop windows (as well as the #GayIsOkay hashtag)...
But I can't help but feel there's a subtext here: Capitalism. It seems that Capitalism has hijacked the LGBTQ community, and the issue of marriage equality. That someone, somewhere, decided that the aforementioned rainbow and hashtag was a good way to get people to buy their stuff.
Now at the individual level some businesses may genuinely support what they claim to. But on the institutional level this is all about getting you to like those businesses so you'll buy their products and services.
All this leaves one with a sense of wondering how much of it is actually genuine. Certainly individuals are sincere, but when one sees these motifs plasters in shop windows, business and entertainment pages on Facebook and other website you have to wonder whether this may be just another marketing scheme. The words 'Gay is Okay' themselves seem to be the work of a marketing department: catchy, rhymes, no more than four syllables. All of the benchmarks that a marketing department would look for in a slogan.
Maybe we ought to think more closely about who actually supports LGBTQ and who just wants you to buy their things.
Since last week, it's been seen everywhere. That ubiquitous rainbow that hails one's support of same sex marriage and the LGBTQ community at large. You'll see it on people's FB profiles, buildings, shop windows (as well as the #GayIsOkay hashtag)...
But I can't help but feel there's a subtext here: Capitalism. It seems that Capitalism has hijacked the LGBTQ community, and the issue of marriage equality. That someone, somewhere, decided that the aforementioned rainbow and hashtag was a good way to get people to buy their stuff.
Now at the individual level some businesses may genuinely support what they claim to. But on the institutional level this is all about getting you to like those businesses so you'll buy their products and services.
All this leaves one with a sense of wondering how much of it is actually genuine. Certainly individuals are sincere, but when one sees these motifs plasters in shop windows, business and entertainment pages on Facebook and other website you have to wonder whether this may be just another marketing scheme. The words 'Gay is Okay' themselves seem to be the work of a marketing department: catchy, rhymes, no more than four syllables. All of the benchmarks that a marketing department would look for in a slogan.
Maybe we ought to think more closely about who actually supports LGBTQ and who just wants you to buy their things.