I came across this story about Elon Musk's idea of implementing a voting system for media: https://www.washingtonpost.com/life...m_term=.58c9017d9eb1&wpisrc=nl_az_most&wpmk=1
I don't know if a voting system would really tell us which media outlets or journalists are the most credible. It would only tell us which are the most popular.
The article also mentioned that there are other efforts and projects currently in place to gauge media credibility and report on which outlets are trustworthy and which ones aren't.
But then, this may bring us back to square one, with so many different competing organizations out there trying to tell us which media outlets can be trusted.
The article mentioned that many people still trust their own local news media, but local media has been in a "death spiral." Besides, many of them are owned by national conglomerates, not the locally-owned "mom and pop" newspapers of the past.
The article then pointed out the difficulty for local media outlets to survive, as many are losing revenue and advertising - unable to compete. And they're competing with people who are chomping at the bit to get their product out for free. There are so many bloggers and website owners who have their own "message" that they're willing to pay for out of their own pockets. They don't care if they make a profit or not; they have some cause to promote.
This is a good point. I found an article from nearly 20 years ago which lamented how news outlets were going more for profitability than anything else: http://niemanreports.org/articles/the-transformation-of-network-news/
It notes that, in past eras, news divisions of major networks would typically lose money:
This situation started to change in the 1970s and 80s, as networks were starting to get more competition from cable and other outlets. The networks also changed hands a few times and the pressure for news to become more profitable was ratcheted up:
So, in this era where various factions accuse each other of "fake news," how can trust in media be restored? Or is that even a laudable goal?
Should non-profit news outlets be trusted more than for-profit enterprises? Should I trust a news source which is easily accessible versus those which have a paywall and restrict access?
Should local news be revitalized and made more independent?
What is more important to the corporate media: Telling the truth or making a profit? They may reach a point where they have to choose between the two.
Entrepreneur Elon Musk thinks journalism needs fixing, and he’s got just the answer.
Enraged last week by negative media coverage of Tesla, his car company, the tech billionaire proposed a rating system in which the public would vote on the credibility of individual journalists and news sites.
As with all things Musk, the sketchy idea brought rave reviews from his obsessive fans, even though his explanations (by tweetstorm) of how journalism works show that he’s way out of his depth.
“Problem is journos are under constant pressure to get max clicks & earn advertising dollars or get fired. Tricky situation, as Tesla doesn’t advertise, but fossil fuel companies & gas/diesel car companies are among world’s biggest advertisers.”
It doesn’t work that way. Journalists are not under pressure to earn ad dollars through their news stories and in fact go out of their way not to write favorably — or at all — about their company’s advertisers.
Musk should stick with his plans for colonizing Mars with his SpaceX venture.
I don't know if a voting system would really tell us which media outlets or journalists are the most credible. It would only tell us which are the most popular.
The article also mentioned that there are other efforts and projects currently in place to gauge media credibility and report on which outlets are trustworthy and which ones aren't.
There’s the Trust Project from Google and the Knight Foundation. There’s the News Integrity Initiative from the CUNY Graduate School of Journalism. There’s the Trust & News Initiative from Duke University.
There are so many of these worthy efforts and the names are so confusingly similar that the Nieman Lab at Harvard provided a puckishly titled guide to seven of them, “So what is that, er, Trusted News Integrity Trust Project all about?” All of these projects also speak to the troubled condition of news media today, which has suffered from a trust deficit for many years.
But then, this may bring us back to square one, with so many different competing organizations out there trying to tell us which media outlets can be trusted.
The article mentioned that many people still trust their own local news media, but local media has been in a "death spiral." Besides, many of them are owned by national conglomerates, not the locally-owned "mom and pop" newspapers of the past.
The horrors of what’s happening at papers owned by Digital First Media, such as the Denver Post, are well known: The company’s vulture capitalist owners at Alden Global Capital are shrinking newsroom staffs at a frightening pace, with no apparent regard for the important role that these papers play in their communities.
Brian Tierney, a Philadelphia investor who once fought with Alden Global Capital’s investors over control of the Philadelphia Inquirer, told me that he was stunned by how little they knew — or cared — about the public-service role of newspapers.
“When you talk about the civic good, they go ‘Huh?’ It’s not their world — it’s a piece of meat with the word newspaper stamped on it,” Tierney said.
The article then pointed out the difficulty for local media outlets to survive, as many are losing revenue and advertising - unable to compete. And they're competing with people who are chomping at the bit to get their product out for free. There are so many bloggers and website owners who have their own "message" that they're willing to pay for out of their own pockets. They don't care if they make a profit or not; they have some cause to promote.
Local philanthropy and eventual nonprofit status are probably a part of the solution — if there is one.
This is a good point. I found an article from nearly 20 years ago which lamented how news outlets were going more for profitability than anything else: http://niemanreports.org/articles/the-transformation-of-network-news/
It notes that, in past eras, news divisions of major networks would typically lose money:
Twenty years ago, there was no network news “business.” The Big Three broadcast television networks—ABC, CBS and NBC—all covered news, but none generally made money doing so. Nor did they expect to turn a profit from news programming. They presented news programming for the prestige it would bring to their network, to satisfy the public-service requirements of Congress and the Federal Communications Commission, and more broadly so that they would be seen as good corporate citizens.
Back then, the networks earned enough money from entertainment programming that they could afford to run their news operations at a loss. And so they did. Former CBS correspondent Marvin Kalb recalls Owner and Chairman William Paley instructing news reporters at a meeting in the early 1960’s that they shouldn’t be concerned about costs. “I have Jack Benny to make money,” he told them.
This situation started to change in the 1970s and 80s, as networks were starting to get more competition from cable and other outlets. The networks also changed hands a few times and the pressure for news to become more profitable was ratcheted up:
The formula for making network news into a profitable business was thus established:
- Make the product more entertaining. As Hewitt proved with “60 Minutes,” when you tell stories in ways that engage the audience, often by touching their emotions, news programming can generate high ratings and revenues.
- Produce more programming. As Arledge established, in business terms a network news operation can be seen as a factory with a lot of fixed costs: bureaus, studios, equipment, correspondents, producers, editors, executives and network overhead. The more programs that the factory can churn out, the more revenues can be generated to recoup these set costs. Once those fixed costs have been paid for, the marginal costs of producing more hours become relatively low.
- Control spending. Wright, Tisch and Capital Cities did this, and today’s owners are continuing to do it. The networks have, among other things, closed foreign and domestic bureaus, laid off staff, eliminated some money-losing documentary units, and curbed convention and election coverage.
So, in this era where various factions accuse each other of "fake news," how can trust in media be restored? Or is that even a laudable goal?
Should non-profit news outlets be trusted more than for-profit enterprises? Should I trust a news source which is easily accessible versus those which have a paywall and restrict access?
Should local news be revitalized and made more independent?
What is more important to the corporate media: Telling the truth or making a profit? They may reach a point where they have to choose between the two.