How would this ad be received in your country?

[lewisnotmiller]

So...
First of all, I'm not 100% sure if people around the world can watch this, and it is actually an ad for the largest Australian telecommunications company (Telstra).

What I'm interested in is what sort of reaction (if any) an ad like this would get where you live.
It goes for 61 seconds.

I'm not talking about with certain Church groups, though. My assumption is that there will be organised conservatives everywhere who would at least roll their eyes and see this as a negative.
I mean more just how you think it would be generally received.
Completely subjective, and completely anecdotal, I know.

 

[epronovost]

It's a cute ad. In my country it would be received without special notice as there is nothing really shocking or groundbraking there, but it's well done.

 

[JustGeorge]

Overall accepted in the US, I believe. Sure, there will be a few who won't like it, but the vast majority won't blink an eye.

We had this episode of Arthur(a popular book/cartoon most of my generation grew up with, and is still actively airing)make waves awhile ago. A few kicked a stink, but as far as I understood, it was played most everywhere. I just happened to have PBS(public broadcasting) on that day...

 

[SomeRandom]

Well SSM did win the popular vote here

 

[Heyo]

So...
First of all, I'm not 100% sure if people around the world can watch this, and it is actually an ad for the largest Australian telecommunications company (Telstra).

What I'm interested in is what sort of reaction (if any) an ad like this would get where you live.
It goes for 61 seconds.

I'm not talking about with certain Church groups, though. My assumption is that there will be organised conservatives everywhere who would at least roll their eyes and see this as a negative.
I mean more just how you think it would be generally received.
Completely subjective, and completely anecdotal, I know.

Meh.

 

[Shadow Wolf]

Focus on the Family, One Million Moms, fundamentalists, Evangelicals, there are many groups who would get seriously butt hurt over their snowflakey selves melting over it.
Nobody else would care though.

 

[Estro Felino]

There has already been a couple of similar ads.
This is very nice, though.

 

[Brickjectivity]

So...
First of all, I'm not 100% sure if people around the world can watch this, and it is actually an ad for the largest Australian telecommunications company (Telstra).

What I'm interested in is what sort of reaction (if any) an ad like this would get where you live.
It goes for 61 seconds.

I'm not talking about with certain Church groups, though. My assumption is that there will be organised conservatives everywhere who would at least roll their eyes and see this as a negative.
I mean more just how you think it would be generally received.
Completely subjective, and completely anecdotal, I know.

Most people here aren't gay, and to me its a message. If your target audience is very interested in LGBT issues then it makes sense, but if your target audience is everyone then this commercial will not be so effective. It could get your product boycotted by some church groups, too. We have a lot of corporations here that make public statements of support for either LGBT marriage or rights or trans rights etc. This will be perceived as one more of those "We love gays" kinds of corporate shills. Likely it will get your product boycotted by some church groups, just as it has gotten some hardware stores and other retail outlets boycotted. That could work in your favor or against depending upon your target market.

 

[Twilight Hue]

It's a commercial. Most are probably going to the bathroom, or in the kitchen making a sandwich.

 

[darkskies]

So...
First of all, I'm not 100% sure if people around the world can watch this, and it is actually an ad for the largest Australian telecommunications company (Telstra).

What I'm interested in is what sort of reaction (if any) an ad like this would get where you live.
It goes for 61 seconds.

I'm not talking about with certain Church groups, though. My assumption is that there will be organised conservatives everywhere who would at least roll their eyes and see this as a negative.
I mean more just how you think it would be generally received.
Completely subjective, and completely anecdotal, I know.

Most people wouldn't understand it in India IMO. Negative reactions as you said. Millenials and teens are more likely to be exposed to LGBT+ content, so they should be fine with it.
There's a little bit more awareness about it since the last few years, some movies have been made with the theme for that purpose.
Only a few months back I explained how it's normal to my family but there's still some stigma around it after being educated. Must be similar in others' cases.
I don't have much of an idea about other households; it's not something that ever comes up, ever.

 

[Subduction Zone]

So...
First of all, I'm not 100% sure if people around the world can watch this, and it is actually an ad for the largest Australian telecommunications company (Telstra).

What I'm interested in is what sort of reaction (if any) an ad like this would get where you live.
It goes for 61 seconds.

I'm not talking about with certain Church groups, though. My assumption is that there will be organised conservatives everywhere who would at least roll their eyes and see this as a negative.
I mean more just how you think it would be generally received.
Completely subjective, and completely anecdotal, I know.

It is not that different from this ad, it is hard to even see who the sponsor was in this one:

EDIT: Of course there was a bit of a backlash here. If you are curious you can read about one example, but it is really not worth your time:

'One Million Moms' Attacks Oreo Cookies for Beautiful Ad Celebrating Gay Kids with Loving Homes: WATCH

 

[Mock Turtle]

It's a commercial. Most are probably going to the bathroom, or in the kitchen making a sandwich.

Since I can't lip-read and I mute all adverts, I wouldn't know what was going on. Most here in the UK would hardly blink now, but obviously that wasn't the case even a few decades back. And the change has definitely been for the better.

 

[exchemist]

So...
First of all, I'm not 100% sure if people around the world can watch this, and it is actually an ad for the largest Australian telecommunications company (Telstra).

What I'm interested in is what sort of reaction (if any) an ad like this would get where you live.
It goes for 61 seconds.

I'm not talking about with certain Church groups, though. My assumption is that there will be organised conservatives everywhere who would at least roll their eyes and see this as a negative.
I mean more just how you think it would be generally received.
Completely subjective, and completely anecdotal, I know.

Fairly uncontroversial these days in the UK, though some people might not like it, of course.

 

[Secret Chief]

So...
First of all, I'm not 100% sure if people around the world can watch this, and it is actually an ad for the largest Australian telecommunications company (Telstra).

What I'm interested in is what sort of reaction (if any) an ad like this would get where you live.
It goes for 61 seconds.

I'm not talking about with certain Church groups, though. My assumption is that there will be organised conservatives everywhere who would at least roll their eyes and see this as a negative.
I mean more just how you think it would be generally received.
Completely subjective, and completely anecdotal, I know.

I should expect no reaction from anyone educated after the Medieval period.

 

[exchemist]

I should expect no reaction from anyone educated after the Medieval period.

That's rather ahistorical of you. Until the 1980s in Europe, such an ad would have caused widespread fury and disgust. It simply could not possibly have been screened.

This I think is something we all need to bear in mind. Culture does not move quite as fast as progressive urbanites might wish or expect. We can't expect homosexuality to be fully normalised in society for another generation at least. We ought, therefore, to have a bit of understanding towards those that don't move with the times as fast as we do.

When we refuse to take this into account, we get Trump.

 

[Secret Chief]

Unless the 1980s in Europe, such an ad would have caused widespread fury and disgust.

I agree, but I suppose I was making my point facetiously.

 

[SomeRandom]

Focus on the Family, One Million Moms, fundamentalists, Evangelicals, there are many groups who would get seriously butt hurt over their snowflakey selves melting over it.
Nobody else would care though.

Omg One Million Moms. Lmao are those guys seriously still around?
I remember everyone pretty much mocking them when I was a kid and I ain’t even American

 

[Stevicus]

This will be perceived as one more of those "We love gays" kinds of corporate shills. Likely it will get your product boycotted by some church groups, just as it has gotten some hardware stores and other retail outlets boycotted. That could work in your favor or against depending upon your target market.

Yeah, that's what it seemed like to me. I'm not familiar with the company in the OP advertisement, nor have I heard of any boycotts over this. It would be interesting to find out what impact this ad had on their sales, either in the positive or the negative - or if it had no effect at all.

I believe there were boycotts of Chik-Fil-A and Hobby Lobby due to being anti-gay, although it doesn't appear to have had much impact on their business. It's hard to say, though.

 

[stvdv]

I'm not talking about with certain Church groups, though. My assumption is that there will be organised conservatives everywhere who would at least roll their eyes and see this as a negative.
I mean more just how you think it would be generally received.
Completely subjective, and completely anecdotal, I know.

Was a big surprise at 40 seconds watching. I expected a negative disrespectful response, and felt tension building up inside of me. But when the response came, and was so positive, I felt immediately relieve of the tension.

So much better if people do not judge feelings/faiths of others; just builds up tension/stress. I could really feel the difference in this 60 sec.

 

[George-ananda]

In the U.S.A., I doubt a major cellular carrier would be ready to show this yet. Although we're not far away.