Hey all, been awhile since I chimed in...
I was on the huge conference call that Bill Sinkford had with UU church leaders, and it was enlightening. The initial funding for the campaign up to this point has been donated by a few Unitarian Universalists... but additional funds are being raised through the Associational Sunday program.
While the ad that was run was "flashy" and perhaps even a bit more edgy than I would have prefered (It said in big, bold letters "Is God Keeping You Out of Church?") I dont think it is the long term real part of the campaign.
For the next seveal years at least, in webpages that deal with stories on religion on Time.com, there will appear a link that says something like "To learn more about this issue, or to see a different perspective, click Here". That link will take you to a section of UUA.org that will have articles on those particular topics written by UU ministers and leaders. My current supervising minister, Rev. Barbara Pescan will be one of those ministers (her writing about GLBT issues.)
All in all, I think it is a positive step forward for us... it is our first national advertising campaign in 50 years. As to how we UU's evangelize, I will just say this. Our evangelism should, I beleive, not be about "converting" people to UU'ism, or about filling our pews... but rather about helping the world become more in tune with our ideals, values, and principles. Part of that is awareness, which is why I support this campaign. But more if it simply is about learning to live publically as Unitarian Universalists. So when someone asks at the watercooler at work "Did you see the weird ad in time about God keeping people out of Church?" You can say, "Yep, that was my denomination... want to come Sunday with me and check it out?"
Our Evangelism is about changing hearts and minds, thereby changing the world... not about filling the pews. This is an internal argument I have within churches.... but it is the difference in perspective for me that makes me an evangelist for my faith
Yours in faith,
David Pyle