Pepsi unveils new logo to celebrate 125th anniversary

[Stevicus]

Pepsi unveils new logo to celebrate 125th anniversary (photo)

Pepsi's new logo, featuring bolder font and an updated color palette, will debut across North America this fall before being rolled out internationally in 2024.

www.cleveland.com

“At PepsiCo, we design our brands to tell a compelling and holistic story. Pepsi is a shining example of a brand that has consistently reinvented itself over 125 years to remain a part of pop culture and a part of people’s lives,” said Mauro Porcini, SVP & Chief Design Officer at PepsiCo. “We designed the new brand identity to connect future generations with our brand’s heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come.”

Wait, what? A "compelling and holistic story"? Are they kidding? It's a logo for a brand of soda pop, and they're talking about it like it's a symbol for generations.

“Pepsi is an iconic brand that is constantly evolving with the times, as it has been a staple in pop culture and disrupted the category for the past 125 years,” said Todd Kaplan, Chief Marketing Officer at Pepsi. “We couldn’t be more excited to begin a new era for Pepsi, as this exciting new and modern look will drive brand distinction to show up bigger and bolder and help people find new ways to unapologetically enjoy the things they love. This new visual system brings out the best of the Pepsi brand’s rich heritage, while taking a giant leap forward to set it up for success in an increasingly digital world.”

They "couldn't be more excited to begin a new era for Pepsi."

Same product, new logo.

 

[Debater Slayer]

They "couldn't be more excited to begin a new era for Pepsi."

New era, same diabetes-inducing amount of sugar in their drinks.

 

[Stevicus]

New era, same diabetes-inducing amount of sugar in their drinks.

When I look at companies like this - especially Coke and Pepsi, since they seem to be pretty well-known - I am astonished that they're marketing and advertising success stories, yet they also stand as a warning to consumers. The quotes in the article from the Pepsi executives were classic examples of corporate-speak, where they say absolutely nothing, yet they're really excited and enthusiastic about it just the same.

 

[Left Coast]

Pepsi unveils new logo to celebrate 125th anniversary (photo)

Pepsi's new logo, featuring bolder font and an updated color palette, will debut across North America this fall before being rolled out internationally in 2024.

www.cleveland.com

View attachment 73911



Wait, what? A "compelling and holistic story"? Are they kidding? It's a logo for a brand of soda pop, and they're talking about it like it's a symbol for generations.



They "couldn't be more excited to begin a new era for Pepsi."

Same product, new logo.

View attachment 73912

It's a silly amount of fanfare for a new logo, but in fairness...I do like the new logo better haha.

 

[Twilight Hue]

I'd just vote their zenith in marketing is long gone after they lost the fountain of youth......

 

[Stevicus]

I'd just vote their zenith in marketing is long gone after they lost the fountain of youth......

What's even sadder is that all those young Pepsi drinkers shown in the commercial...well, they're not young anymore.

 

[The Sum of Awe]

98 and 04 logos bring me nostalgia

 

[syo]

Isn't that the netherlands flag?

 

[Subduction Zone]

New era, same diabetes-inducing amount of sugar in their drinks.

Pepsi does not have any sugar in it the last time I checked. It is even worse. The have corn syrup in it. I do not know if corn syrup is more addictive, and it is definitely a sugar. But it may be a worse sugar than sucrose when it comes to diabetes. And the taste is not the same.

Very rarely, about two or three times a year I will buy a real Coke from Mexico. It has real sugar in it (probably from Cuba, shhh, don't tell, it is a secret". And four to six times a year I will drink a soda. Either way they do not get very much money from me. Ironically a 12 oz Mexican Coke costs more than a one liter bottle of Coke. And if it is on sale a two liter bottle of Coke is less than a 12 oz bottle of Mexican Coke. I still prefer the real thing.

 

[Sand Dancer]

What's even sadder is that all those young Pepsi drinkers shown in the commercial...well, they're not young anymore.

And they have diabetes type 2.

 

[Subduction Zone]

And they have diabetes type 2.

I could have been wrong. At least from one study it seems that it does not matter what your source of sugar is. Excess sugar is bad for you if it comes from corn syrup or from sucrose. It is probably more a matter of economics. Corn syrup is cheap. I do not know if corn is a subsidized crop in the US. But we have a ton of corn syrup here and soft drink manufacturers love it because of the cost. But it appears if price is no object and one over consumes of sucrose the results are just as bad. Luckily I like my coffee black and with no sugar:

Both Sucrose and High Fructose Corn Syrup Linked to Increased Health Risks

Consuming sucrose, the more “natural form of sugar,” may be as bad for your health as consuming high fructose corn syrup according to a new study from researchers at the University of California, Davis.

www.ucdavis.edu

 

[Sand Dancer]

I could have been wrong. At least from one study it seems that it does not matter what your source of sugar is. Excess sugar is bad for you if it comes from corn syrup or from sucrose. It is probably more a matter of economics. Corn syrup is cheap. I do not know if corn is a subsidized crop in the US. But we have a ton of corn syrup here and soft drink manufacturers love it because of the cost. But it appears if price is no object and one over consumes of sucrose the results are just as bad. Luckily I like my coffee black and with no sugar:

Both Sucrose and High Fructose Corn Syrup Linked to Increased Health Risks

Consuming sucrose, the more “natural form of sugar,” may be as bad for your health as consuming high fructose corn syrup according to a new study from researchers at the University of California, Davis.

www.ucdavis.edu

Corn is easier and cheaper to come by. The worst is high fructose corn syrup. That stuff is nasty bad for us. Different types of sugars have different glycemic rates I think, but all are bad and are not needed. Brains can run on glucose but not without negatives. Fats are better for the brain than glucose.

 

[Watchmen]

I could have been wrong. At least from one study it seems that it does not matter what your source of sugar is. Excess sugar is bad for you if it comes from corn syrup or from sucrose. It is probably more a matter of economics. Corn syrup is cheap. I do not know if corn is a subsidized crop in the US. But we have a ton of corn syrup here and soft drink manufacturers love it because of the cost. But it appears if price is no object and one over consumes of sucrose the results are just as bad. Luckily I like my coffee black and with no sugar:

Both Sucrose and High Fructose Corn Syrup Linked to Increased Health Risks

Consuming sucrose, the more “natural form of sugar,” may be as bad for your health as consuming high fructose corn syrup according to a new study from researchers at the University of California, Davis.

www.ucdavis.edu

I’m almost positive corn is subsidized.

 

[Watchmen]

Corn is easier and cheaper to come by. The worst is high fructose corn syrup. That stuff is nasty bad for us. Different types of sugars have different glycemic rates I think, but all are bad and are not needed. Brains can run on glucose but not without negatives. Fats are better for the brain than glucose.

Glucose is the primary substrate for the brain.

 

[Subduction Zone]

I’m almost positive corn is subsidized.

Yeah I am pretty sure that it is too. Perhaps we should reconsider how corn is subsidized. Though that could harm whichever party took it away. "Thems the guys that made our soda cost twice as much!"

And to show how much Pepsi that I drink I thought that the new logo was the old one. I had no idea that the lower case pepsi was the existing logo. I almost told the OP that he screwed up, but I thought that I better double check first.

 

[Sand Dancer]

Glucose is the primary substrate for the brain.

Natural sugars are one thing but processed sugars are poison basically. Natural sugars are not as bad.

 

[Brickjectivity]

I think this design is probably a good move for them.