McBell
Unbound
While Pinterest is often thought of as a feel-good corner of the internet, it used to have a problem with content that promoted potentially harmful eating and lifestyle habits, sometimes known as "thinspiration," "thinspo" or "pro-anorexia." Pinterest banned such content in 2012, but pro-eating disorder content has been found on the platform in the years since.
The company said Thursday that it previously barred some advertisements related to weight loss, including ads containing before-and-after weight loss images, weight loss pills or procedures, and "body shaming."
But its new policy is intended to go further by banning all ads with weight loss language and imagery, including testimonials regarding weight loss or weight loss products and references to Body Mass Index or similar indexes. Pinterest said it is the "only major platform" to prohibit such ads.
"We encourage others in the industry to do the same and acknowledge, once and for all, that there's no such thing as one-size-fits-all," the company said.
Ads promoting "healthy lifestyles" or fitness products and services will still be permitted on Pinterest, so long as they don't focus on weight loss, the company said. Pinterest developed the policy with guidance from the National Eating Disorders Association.
Pinterest bans ads related to weight loss - CNNThe company said Thursday that it previously barred some advertisements related to weight loss, including ads containing before-and-after weight loss images, weight loss pills or procedures, and "body shaming."
But its new policy is intended to go further by banning all ads with weight loss language and imagery, including testimonials regarding weight loss or weight loss products and references to Body Mass Index or similar indexes. Pinterest said it is the "only major platform" to prohibit such ads.
"We encourage others in the industry to do the same and acknowledge, once and for all, that there's no such thing as one-size-fits-all," the company said.
Ads promoting "healthy lifestyles" or fitness products and services will still be permitted on Pinterest, so long as they don't focus on weight loss, the company said. Pinterest developed the policy with guidance from the National Eating Disorders Association.
Now if the politicians get their way, how, exactly, would this ban be handled?
Is Pinterest simply going to be required to allow it?
If so, is Pinterest going to be held liable for content they have no control over?