Which market? That market, which includes vegetarians, vegans, gluten free shoppers, and health buffs. The market, that Mintel, a leading market research company, reports includes 62 percent purchasing kosher for its quality rather than because of religious reasons. In other words, three out of five kosher food buyers are not motivated by religious influences...
...Market research indicates that fully 62 percent of people who buy kosher foods do so for reasons of “quality” while 51 percent say they buy kosher for its “general healthfulness.” A third buy kosher because they believe that kosher food safety standards are better than with traditional supermarket foods. Only 15 percent of respondents say they buy kosher food because of religious rules...