First, capitalism is moral because — unlike socialism — it respects individuals, their rights, and their pursuit of happiness. In fact, capitalism requires this respect for individuals and rights. This is why capitalism often is defined as a social system, not an economic system, which protects individual rights.
Second, capitalism is moral because it is pro-consumer. When anti-capitalists hear the term "competition," they think it is a cruel process that hurts those who don’t have the resources or ability to survive. This isn’t cruel, though. Only through competition do we provide the numerous benefits to consumers.
Third, capitalism is moral because it generates wealth. This wealth generates jobs, improved quality of life, a cleaner environment, and much more. When businesses are able to make profits, they can create jobs and reinvest the profits into goods and services that could have valuable societal benefits.
Capitalism and Morality.
To which I say poppycock.
A system which champions individual rights, liberty, and the pursuit of happiness would be a liberal society, not necessarily a capitalistic society. That would be a function of the political system, not the social system (although one could argue that the political system is a part of the social system).
This article seems to carry the standard litany of pro-capitalist arguments I've been exposed to over the course of my life.
I sometimes wonder if people would talk this way about capitalism and the US political/economic system overall if not for the Cold War and all the rhetoric associated with that era.
Also, I would suggest that, in order to evaluate the morality of capitalism, one would have to do so on a more global scale than just looking at the United States or other "first world" countries. There's a reason why there are "first world" and "third world" countries, and there's a cause-and-effect relationship between the fact that the "first world" does so well, while the "third world" is considered so bad - even though both are capitalist.
In the U.S., we kind of lucked into things (which fed into the whole idea of America's success being God's will and our "Manifest Destiny"). No need to go over the whole history, but a large part of it wasn't exactly "moral" by anyone's standard.
I think humankind's struggle with capitalism was partly related to trying to adjust to the massive changes brought about through the industrial revolution. That's another long section of history. Industry has brought both the good and the bad, the moral and immoral.