I understand that you don't like Trump or his campaign.Sophisticated? No. Strategic? No. Ruthless? Yes. Willing to say whatever was necessary to consolidate support with old people, white-nationals, and those who are upset that American culture is changing and their views are no longer "mainstream" ... yes.
Also, it didn't take too much work to get those who hate Hillary Clinton on his side.
But dissing him doesn't address the role of the Electoral College.
As though Hillary weren't ruthless & willing to say whatever was necessary to
get her supporters on board with her own brand of dishonesty & bigotry.
<snicker>