Exactly. Back in the 80's/90's it was so cheap, even cheaper than it is today, to go into a McDonald's and get a 59cent burger and pay pennies on the dollar for fries and a drink. As time marches on, minimum wage increases...and other business related cost increase they've adapted, like all businesses, and they raise their prices as well. That's why a burger cost $1, and fries cost a $1. So passing the cost onto the consumer is exactly what many of these businesses do......yet this has not affected the consumer nor has it affected their bottom line. In fact they are more profitable than they've ever been.