Not really a heathen, more of a syncretist.
I've been getting back into runes quite a bit lately, but from two different approaches,
namely both by reading a couple scientific papers on them, and by trying to intuit what meanings I would personally associate with them (based on traditional lore, modern interpretations and purely shape/name-based associations).
From the scholarly approach I gathered that there is tons of stuff we simply don't know and will probably never know (e.g. the exact interpretations or even just correct readings of the rune poems). Actually I find this encourages me with focusing on a more spiritual approach to it as I know that my modern interpretation will always be just my personal view on it and needn't cling to any original version.
As for actual practice, I use a few of them in my personal notes as symbols since quite a while, but intend to broaden that method a bit. I haven't yet used them for any magick that goes beyond simple personal-motivation tricks.
I wouldn't put any more intrinsic "value" in them as in any other divinatory system or alphabet, except for the fact that they combine both. I have not really learnt any divinatory system so far, and the runes I already know, so this looks like a good choice (I'm a language historian, so they a part of my field, even if rather fringe territory).
Also, I like Odin. I'm not a polytheist, but I find the myths of him fairly inspirational.
@The Ragin Pagan: Those carved staves in the 2nd pic look pretty rad! A book on spiritual development which I've started kinda working through includes fashioning something like this also as a recommended practice. I haven't gotten around to it yet, though. I would however prefer using equal plates for each rune, if just making using them for divination a bit more independent on remembering how their plate looked/felt like.