So we know what it takes for mass to become energy. We could flip it and say that mass is equal to Energy divided by the speed of light squared.
The equation isn't really E= mc^2. It's
The point is that the equation doesn't define energy as mass. It tells you that some physical system with x amount of energy travelling at y speed must have z mass, or that a physical system with z mass and x energy must be going at y speed, or that a physical system with z mass going at y speed must have x energy. These are all properties of physical systems in relativistic physics, but they do not define energy, mass, or speed. These are defined already as properties of physical systems (including those which aren't intuitively physical such as massless particles).