Short answer - there are two tribes in America - Republican and Democratic. And tribes stick together no matter what. It's not of course totally true for everyone but it does explain how big the tribal influence really is today:
There is one overwhelming fact that structures American politics, and it is this: People who vote for Republicans vote for Republicans, and people who vote for Democrats vote for Democrats. It might sound tautological, but it isn’t. A few decades ago, people who voted for Republicans often voted for Democrats, and vice versa. Split-ticket voting was common, and even hardcore, self-described partisans were often persuadable.
Not anymore. There are a few findings that rocked my understanding of politics, and one of them came from political scientist Corwin Smidt. Looking at decades of election data, he found that self-described independent voters today are more loyal to a single party than voters who described themselves as “strong partisans” were in the 1970s. This bears repeating: The people who say they’re free from either party today are more partisan in their voting habits than the people who said they were strong loyalists of a single party in the ’70s.
Why did the 2016 election look so much like the 2012 election?
There is one overwhelming fact that structures American politics, and it is this: People who vote for Republicans vote for Republicans, and people who vote for Democrats vote for Democrats. It might sound tautological, but it isn’t. A few decades ago, people who voted for Republicans often voted for Democrats, and vice versa. Split-ticket voting was common, and even hardcore, self-described partisans were often persuadable.
Not anymore. There are a few findings that rocked my understanding of politics, and one of them came from political scientist Corwin Smidt. Looking at decades of election data, he found that self-described independent voters today are more loyal to a single party than voters who described themselves as “strong partisans” were in the 1970s. This bears repeating: The people who say they’re free from either party today are more partisan in their voting habits than the people who said they were strong loyalists of a single party in the ’70s.
Why did the 2016 election look so much like the 2012 election?
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