I've always moved in lefty circles and there have always been a fair number of vegetarians amongst us. I don't have the impression that the over all number of committed vegetarians is increasing. What I do perceive is that more and more people are willing to eat "veg" more often. That is, instead of thinking that they must have meat at every meal, they might only have it occasionally.
Certainly the increased number of vegetarian products in the grocery stores is a godsend.
Here:
Veggie-Tales To the Editors of American Demographics:
Do you have any stats on the vegetarian market in the United States? Is it growing? Informal research says it is, but maybe that's just what I want to hear. Do you have any sources in-house or know where I can look to confirm or deny these suspicions?
Deborah Grove
Director, Market Research
Grove & Assoc.
Palo Alto, Calif.
Dear Deborah:
Certainly the availability of vegetarian foods has increased over the past few years, and we hear a lot of anecdotal reports that the number of vegetarians in the population is on the rise. But the truth is the data just doesn't support those rumors. According to several studies, the percentage of vegetarians has remained relatively constant in recent years. One such study, from market research firm RoperASW, shows that between 1978 and 1998, the number of strict vegetarians (those who never eat meat, poultry or fish) remained stable at 1 percent. Another set of surveys, sponsored by the Vegetarian Resource Group (VRG), conducted in 1994, 1997 and 2000, show the number of vegetarians in the U.S. was 1 percent in 1994 and 1997, and 2.5 percent in 2000. While, those numbers may seem to suggest that the percentage of vegetarians more than doubled between 1997 and 2000, the survey has a margin of error of plus or minus 3 percentage points. So we can't be sure whether the increase is real.
Atlanta-based HealthFocus International, which surveyed over 2,000 primary grocery shoppers in 1994, 1996, 1998 and 2000, also reports that the number of vegetarian shoppers has remained constant, at about 2 percent. But, in addition to tracking strict vegetarians (those who always maintain a vegetarian diet), HealthFocus also keeps tabs on those who "usually or sometimes maintain a vegetarian diet." This group makes up 19 percent of all shoppers, for a grand total of 21 percent of primary shoppers who are full- or part-time vegetarians.
And it appears as though occasional vegetarianism is catching on. The National Restaurant Association reports that 16 percent of adults ordered more vegetarian entrees at restaurants in 2000 than they did in 1998. Veggie items are more popular at pricey restaurants. Ninety-one percent of restaurants with an average check price of $25 or more offer vegetarian entrees, compared with 72 percent of restaurants with an average check of less than $8. If only the McVeggie burger would catch on!
http://www.findarticles.com/p/articles/mi_m4021/is_2001_Nov_1/ai_79501185