I have lately been increasingly contemplating this question: if any given private platform, such as a social media website, censors specific propaganda or misinformation, where should the line be drawn for the censorship?
Put differently, let's say I owned Facebook or Instagram and decided to censor all pro-Putin comments in order to halt Russian propaganda on the site. This would bring up a dilemma: should I also censor all comments supporting, say, the Saudi or Iranian regime? What about ones endorsing China's dictatorial social and political laws?
All of the above regimes, among many others in the world, contribute to significant suffering, loss of life, and abuse. I'm not a believer in absolute free speech--especially not on private platforms--but the questions arising around consistency and a potential slippery slope of excessive censorship have me wondering whether selective censorship is a wise idea.
When should or shouldn't a private entity censor content on its platform(s)?
Please note that this question isn't about state law or government departments (e.g., Congress). It is strictly about private entities and platforms.