Believe it or not, I cannot find a picture of the coat of arms............
Coat of Arms
The famous Bournemouth Coat of Arms has a truly regal and dignified appearance, enhancing anything it embellishes. At one time it was painted in full colour on the town's yellow buses, and all Bournemouth schoolboys wore it on their blazers. In fact prefects at the town's Grammar School were honoured to wear a special silver badge of the arms, pinned to their brown and blue caps.
In recent years it was not quite so prevalent around the town, but it retained a pride and a quality which exemplifies a proud and quality-conscious town. Upon the advent of unitary authority status Bournemouth Borough Council adopted the Coat of Arms and crest as its corporate identity and, once again, it adorns literature, road signs and vehicles just as it did many years ago.
The Bournemouth Arms were granted as long ago as 24th March 1891, and while most people merely cast a cursory glance at the design, it is worth a while to study it more closely, because each intricate part has a very important metaphorical significance. The Helmet, sometimes called the Helm, is mounted above the shield as a reminder that knights wore such a helmet in battle to protect themselves.
The Crest is part of the Coat of Arms which was originally worn on top of the Helm as a means of recognition in battle. Bournemouth's crest consists of four English Roses surmounted by a Pine Tree, befitting indeed for a town which boasts such award-winning gardens and parks. The town's motto, "Pulchritsudo et Salubritas", is printed on an ornamental scroll at the base of the arms, the Latin words reminding all that Bournemouth is both "beautiful and healthy".
The main part of the Coat of Arms is the Shield. In the time of chivalrous Knights, this was, of course, held in the hand and used as protection to the body in battle. Bournemouth's shield, in both design and colour, is based on the Royal Arms of King Edward the Confessor, in whose Royal estate the area now known as "Bournemouth" was situated. The four salmon represent those to be found in the River Stour, which marks the boundary between Christchurch and Bournemouth.
Each of the lions on Bournemouth's crest holds a rose between its paws. What look like six birds, are infact Martlets. They have no legs and exist only in heraldry - not in the real world of nature. The nearest similar actual bird, as regards the name, is the Sand Martin. The Roses, four above the headband supporting the crest, and two held by the lions, are first and foremost a Royal Emblem of England, and secondly a reminder that Bournemouth used to be in the County of Southampton, more generally called Hampshire. The attitude of the lions is said to denote watchfulness and readiness for defence in the event of an attack along the sea coast close to the town.
It is perhaps a little ironic, that a resort with such a short history, should have a Coat of Arms reflecting times and attitudes predominant long before it existed, but the irony is balanced because the age of courtesy and spirit reflected in the Arms, appositely illustrates the chivalry and the charm of the people and the town of Bournemouth.
But, I can claim affiliation to the Belgian Coat of arms