Hi all,
I know that there was a thread up about Facebook's recent actions in Australia, and I know that there was some controversy within that thread. I was almost tempted to put this OP in General Discussion, since I'm not looking for a debate, really. But that seemed like it was tempting fate, so here we are.
Apart from some of the problematic pejoratives I've seen around this issue, I was a little concerned by the level of misinformation or misunderstanding around this that I saw in that thread. Australia is not America, nor is it Europe, and some of our issues are probably somewhat unique, and are also (seemingly) not accurately represented internationally. I suspect recent actions by Facebook will only further cause this to be true, but nonetheless...
So, first I'm planning to deal with some of what appears to me to be erroneous assumptions on all this. Kinda like FAQS;
1) Facebook is a private company. They are allowed to block content, and the Australian government can't force them to pay for news content.
Correct. Legally, there is no issue with what Facebook has done, in terms of anything I have read. If there is any issue, it would be civil (I suspect) and based around a sudden and deliberate disruption to community/emergency service messaging. Still, this really isn't part of the discussion, and is a red herring in terms of a nuanced discussion.
2) The Australian government was trying to get a piece of that sweet, sweet Facebook revenue. This is a money grab.
Nope. The government legislation seeks to force amalgamators, or other services which display news content (named services only) to strike a commercial arrangement with the news service whose stories they are displaying. So, if Facebook wants to display ABC news stories, it should have a commercial arrangement in place with the ABC. That's it.
3) Facebook can't commit to something that has an unknown cost to them. Who knows how many news stories will be displayed by Facebook users, and how many clicks are involved in all this?
It doesn't matter. The arrangements are intended to be lump sum arrangements with the content authors/owners. So...again....Facebook would need an arrangement in place with the ABC to display ABC content. If that news service thought it worthwhile, there is nothing preventing them from giving Facebook a cheap (or free) arrangement, but it would need to be a contractual arrangement.
4) No company would agree to this type of deal.
They don't need to if they don't want to. But Google has already been negotiating with the two largest free to air tv channels (Seven and Nine) and the Murdock media empire (ugh) to put deals in place. Facebook was doing the same, but local execs were told to cease this by HQ (ie. Zuckerberg), presumably because of the precedent it sets.
Facebook news ban: Australian media ban galvanises a new world (afr.com)
5) Well, looks like Australian users will need to get their news service from somewhere other than Facebook. No biggie.
Meh. For me, it's really not. I don't do Facebook, and never have. But the literal overnight banning of Australian news content had a LOT of casualties.
It wasn't just news services that were blocked.
However, the former CEO of Facebook in Australia agreed that such wide scale blocking of non-commercial content could only be;
1) Due to a rushed and poorly implemented method of blocking, resulting in potentially life-threatening outcomes for some people or
2) Due to an attempt to flex some muscle, and show how disruptive legislation would be if they decided to play hardball.
Former Australian CEO says Facebook is using 'sledgehammer' to squish news media - Drive - ABC Radio
Neither of these is a mature response, imho, and I'd happily argue why from a business ethics point of view.
6) People shouldn't be looking for their news in Facebook anyway
No argument from me. But there is a whole lot of completely junk content that is apparently still fine to post on Facebook, since they decided it wasn't 'news'. And the Children's Hospital still can't post. Because Facebook decided it was news.
So on Facebook, I can get anti-vaccer memes to my heart's content. I just can't access actual health information from the actual health services. If you think that's a sensible tech company response to a squabble with the government, then more power to you. I would strongly disagree.
Fake News Is Still On Facebook In Australia (msn.com)
7) You're just anti-Facebook, and backing the Australian government because homerism.
I am somewhat anti-Facebook. I balance this out by being somewhat anti-Scott Morrison. I have very little regard for either of them, and no trust.
I'm just trying to clarify a few things here that were being misrepresented. If you read this, and still think the legislation is a bad idea, I really have no problem with that view. I am undecided on that, I would say. But Facebooks actions here have been reckless, and potentially dangerous.
I know that there was a thread up about Facebook's recent actions in Australia, and I know that there was some controversy within that thread. I was almost tempted to put this OP in General Discussion, since I'm not looking for a debate, really. But that seemed like it was tempting fate, so here we are.
Apart from some of the problematic pejoratives I've seen around this issue, I was a little concerned by the level of misinformation or misunderstanding around this that I saw in that thread. Australia is not America, nor is it Europe, and some of our issues are probably somewhat unique, and are also (seemingly) not accurately represented internationally. I suspect recent actions by Facebook will only further cause this to be true, but nonetheless...
So, first I'm planning to deal with some of what appears to me to be erroneous assumptions on all this. Kinda like FAQS;
1) Facebook is a private company. They are allowed to block content, and the Australian government can't force them to pay for news content.
Correct. Legally, there is no issue with what Facebook has done, in terms of anything I have read. If there is any issue, it would be civil (I suspect) and based around a sudden and deliberate disruption to community/emergency service messaging. Still, this really isn't part of the discussion, and is a red herring in terms of a nuanced discussion.
2) The Australian government was trying to get a piece of that sweet, sweet Facebook revenue. This is a money grab.
Nope. The government legislation seeks to force amalgamators, or other services which display news content (named services only) to strike a commercial arrangement with the news service whose stories they are displaying. So, if Facebook wants to display ABC news stories, it should have a commercial arrangement in place with the ABC. That's it.
3) Facebook can't commit to something that has an unknown cost to them. Who knows how many news stories will be displayed by Facebook users, and how many clicks are involved in all this?
It doesn't matter. The arrangements are intended to be lump sum arrangements with the content authors/owners. So...again....Facebook would need an arrangement in place with the ABC to display ABC content. If that news service thought it worthwhile, there is nothing preventing them from giving Facebook a cheap (or free) arrangement, but it would need to be a contractual arrangement.
4) No company would agree to this type of deal.
They don't need to if they don't want to. But Google has already been negotiating with the two largest free to air tv channels (Seven and Nine) and the Murdock media empire (ugh) to put deals in place. Facebook was doing the same, but local execs were told to cease this by HQ (ie. Zuckerberg), presumably because of the precedent it sets.
Facebook news ban: Australian media ban galvanises a new world (afr.com)
5) Well, looks like Australian users will need to get their news service from somewhere other than Facebook. No biggie.
Meh. For me, it's really not. I don't do Facebook, and never have. But the literal overnight banning of Australian news content had a LOT of casualties.
It wasn't just news services that were blocked.
- Health services were completely prevented from sharing information of any sort without any notice. That alone is ridiculously immature and potentially culpable on the part of Facebook.
- Our fire services were prevented from posting fire warnings...kind of a big deal in certain (large) parts of Australia.
- Social services, including homeless shelters, and religious support groups were blocked.
- Police forces were blocked.
However, the former CEO of Facebook in Australia agreed that such wide scale blocking of non-commercial content could only be;
1) Due to a rushed and poorly implemented method of blocking, resulting in potentially life-threatening outcomes for some people or
2) Due to an attempt to flex some muscle, and show how disruptive legislation would be if they decided to play hardball.
Former Australian CEO says Facebook is using 'sledgehammer' to squish news media - Drive - ABC Radio
Neither of these is a mature response, imho, and I'd happily argue why from a business ethics point of view.
6) People shouldn't be looking for their news in Facebook anyway
No argument from me. But there is a whole lot of completely junk content that is apparently still fine to post on Facebook, since they decided it wasn't 'news'. And the Children's Hospital still can't post. Because Facebook decided it was news.
So on Facebook, I can get anti-vaccer memes to my heart's content. I just can't access actual health information from the actual health services. If you think that's a sensible tech company response to a squabble with the government, then more power to you. I would strongly disagree.
Fake News Is Still On Facebook In Australia (msn.com)
7) You're just anti-Facebook, and backing the Australian government because homerism.
I am somewhat anti-Facebook. I balance this out by being somewhat anti-Scott Morrison. I have very little regard for either of them, and no trust.
I'm just trying to clarify a few things here that were being misrepresented. If you read this, and still think the legislation is a bad idea, I really have no problem with that view. I am undecided on that, I would say. But Facebooks actions here have been reckless, and potentially dangerous.
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