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Facebook, Australia, and (mis)information

lewisnotmiller

Grand Hat
Staff member
Premium Member
A very biased survey!!! Seeing as most of my post was links to articles on the ABC I guess you think they're biased too??

Sorry, what are you talking about? I'm happy to address any questions or points, but I have no clue what survey you are discussing?
 

lewisnotmiller

Grand Hat
Staff member
Premium Member
And?
Perhaps Australia should make their own media network instead of trying to mooch off Facebook...

This is a fairly ignorant post in terms of how important global connectivity is both to business and social communication, and how actively Facebook has sought pre-eminence in this space.

But, I suspect your tongue is at least slightly in cheek.
 

lewisnotmiller

Grand Hat
Staff member
Premium Member
Um...
Why?
I mean, ABC created a Facebook account...
Why would Facebook need a "commercial agreement" with ABC outside of ABC having a Facebook account?

Seems to me that ABC should be paying Facebook for using Facebook as a delivery platform for ABC's content.
That is, if one is going to be pushing for a "commercial agreement" between the two.

This has nothing to do with whether the ABC have a Facebook account.
(Incidentally, Facebook blocked Facebook's account, as a 'news service'...)

It relates to sharing ABC content on Facebook.

And suggesting ABC 'should' pay Facebook is quite strange, given even a cursory understanding of Facebook's business model. Where does the 'should' come from? Strange.
 

lewisnotmiller

Grand Hat
Staff member
Premium Member
Thanks for this. I think this is probably a good move by the Australian government. Nobody needs Faecebook to get their news. But having it there encourages people to make it a one-stop shop, forward it to their friends etc, all adding to the data Zuckerbeg can hoover up on people for advertisers to sell them stuff. And that means less traffic for traditional news outlets, who actually do the work by sending our reporters to do actual newsgathering.

I have no wish to see Murdoch benefit from this, but I do think the people with the journalists need to make a living.

And Zuckerberg is a lizard. He denies it so it must be true: Mark Zuckerberg Denies Being a Secret Lizard Person. :D

Yep, you've distilled it quite well there.
Funny, the Murdoch thing crossed my mind too, and is one of several factors giving me pause on this.
I honestly don't know yet whether I am for or against the legislation.

I'm definitely against the hot-takes and misinformation around it though!!
 

SomeRandom

Still learning to be wise
Staff member
Premium Member
Regardless of my opinion, Facebook blocking things like medical information sharing and even children’s (insert sickness here) charities is not great PR.
I know it’s supposedly a flex, but I’ve already seen people react with disgust at that alone
 

McBell

Unbound
Facebook can change to a user-pays model whenever they like.
Want to guess why they don't?
Not the point, but ok.

ABC want Facebook to pay ABC for ABCs content being shared on Facebook.
Facebook says no, not gonna happen,
ABC then gets the Australian government to start in on Facebook.
Facebook replies by banning ABC content.

What have I missed?
 

lewisnotmiller

Grand Hat
Staff member
Premium Member
Not the point, but ok.

ABC want Facebook to pay ABC for ABCs content being shared on Facebook.
Facebook says no, not gonna happen,
ABC then gets the Australian government to start in on Facebook.
Facebook replies by banning ABC content.

What have I missed?

The Australian government asked the ACCC (independent industry regulator who is responsible for ensuring fair competition) to look into the impact of Big Tech on media three years ago.

They found that the digital advertising landscape was changing rapidly, and that Facebook and Google were capturing about 81% of all digital advertising revenue. This was having a massive negative impact on many 'traditional' media outlets.
At the same time, the content from those media outlets was being used by Facebook and Google without cost to those services.
They recommended a model to offset this lost revenue by a set of rules forcing Facebook and Google to negotiate with news services as away of those services recouping lost advertising revenue from the companies using their content.

A lot of Australian media services, ranging from Newscorp, down to tiny local newspapers, advocated for the government to adopt recommendations from the ACCC, and this has now occurred.

Polling...take it for what you will...has shown that a majority of Australian people want higher levels of regulation on Facebook (in particular), and big tech (generally).

I'm not sure this is the best way to achieve what they're trying to, but I can see the intent and rationale.
 

lewisnotmiller

Grand Hat
Staff member
Premium Member
Not the point, but ok.

ABC want Facebook to pay ABC for ABCs content being shared on Facebook.
Facebook says no, not gonna happen,
ABC then gets the Australian government to start in on Facebook.
Facebook replies by banning ABC content.

What have I missed?

One last clarification...
It probably doesn't matter, but I was just using the ABC as an easy to type example, so didn't want to confuse people.

Both the ABC and SBS were added to this at the last second, due to pressure from the Greens party here.

They weren't driving any of this.
 

exchemist

Veteran Member
Not the point, but ok.

ABC want Facebook to pay ABC for ABCs content being shared on Facebook.
Facebook says no, not gonna happen,
ABC then gets the Australian government to start in on Facebook.
Facebook replies by banning ABC content.

What have I missed?
That Faecebook also clumsily banned a lot of other content besides, including some from the Australian government with information about the covid epidemic. They's sorted that but now but it shows a certain cack-handedness.

Also that, politically, such actions may hurt Faecebook, which already has a record of denying responsibility for material it hosts and then playing catch-up, too late, in an attempt to preserve revenues as long as possible. Other governments around the world are already concerned about the power of Faecebook and several of them are looking at similar legislation to that in Australia.

And that Zuckerberg is a lizard, of course.......:D
 

McBell

Unbound
One last clarification...
It probably doesn't matter, but I was just using the ABC as an easy to type example, so didn't want to confuse people.

Both the ABC and SBS were added to this at the last second, due to pressure from the Greens party here.

They weren't driving any of this.
So basically they are throwing a big fit over Facebook's "solution" to complying with their demands?
 

lewisnotmiller

Grand Hat
Staff member
Premium Member
So basically they are throwing a big fit over Facebook's "solution" to complying with their demands?

You can characterize it that way if you like. It shows no recognition of Facebook's role in this, or why they took action which prevented communication by health and emergency services though, and seems to give them a free ride on any social responsibility, because...well...not sure why.

Business?
 

lewisnotmiller

Grand Hat
Staff member
Premium Member
Quick update for those interested...
Facebook has now agreed to restore all blocked services, and will negotiate with media outlets.
 

Kooky

Freedom from Sanity
And?
Perhaps Australia should make their own media network instead of trying to mooch off Facebook...
If you believe that Facebook allowing users to share news is some form of charity for either users or news networks, you are under a serious misconception.

Facebook's business lies in two parts - mining personalized data sets from its user base, and generating advertisement revenue, and it's the latter where popular news items are a crucial key element to their business strategy.
 
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