I think this is smart. Both parties ask for donations. What do you get for giving most donation? Typically Nothing. Many people feel shaken down by solicitors.
But if you give away collectables, in exchange for donations, the giver gains a small piece of dated history, that may be a collectable someday, and give you a modest return on your investment. A vote and donation for Trump is an investment, and not just a hole in your pocket. People with economic sense, see this is more than just a donation, but also a fun investment.
It is a little too late now, but Harris and Waltz should have come out with a smily Kam and Tim doll collection, that expressed their Convention Love Fest. This investment donation, could have planted the seed in future little girls and boys. These would be collectables too. But since the DNC is not very innovative and fear/hate entrepreneurs, and prefer DEI mediocrity, they lost a future opportunity, win or lose.
Trump's investment approach will appeal more to older Americans, but that is what he needs, today. The DNC will need a firmer footing in the future, after they lose in 2024. The dolls collection could become a generational DNC donation business.
Polling among Independents, show a concern about Harris, not articulating her positions. They will not trust what is written on her web site, since others are known to write speeches, and then there is fake news. She needs to demonstrate her mastery of these "here say" postions. Hillary Clinton does not understand this, and is giving the wrong advice; elaboration on positions is sexist. That is a tired defense that people have gotten immune to. They now want demonstrations of competence, and not promises of competence, from men or women.