And you think this standard is just? Why?
Why does it have to be a matter of "deserve" as opposed to, say, "need"?
The Bible says that God, as our Heavenly Father, knows our needs and will provide for them. Do you think that we need salvation?
Would a human father be a good father if he based his decision of whether to provide for his children on whether the children have done things to "justify" getting the things they need?
You got that from Jesus. The problem is that you didn't read it in the context of verses below. The same guy that told God's children not to worry also gave stern warnings to those who aren't.
Luke 10
8 “When you enter a town and are welcomed, eat what is offered to you. 9 Heal the sick who are there and tell them, ‘The kingdom of God has come near to you.’
10 But when you enter a town and are not welcomed, go into its streets and say, 11 ‘Even the dust of your town we wipe from our feet as a warning to you. Yet be sure of this: The kingdom of God has come near.’ 12 I tell you, it will be more bearable on that day for Sodom than for that town.
13 “Woe to you, Chorazin! Woe to you, Bethsaida! For if the miracles that were performed in you had been performed in Tyre and Sidon, they would have repented long ago, sitting in sackcloth and ashes. 14 But it will be more bearable for Tyre and Sidon at the judgment than for you. 15 And you, Capernaum, will you be lifted to the heavens? No, you will go down to Hades.[
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16 “Whoever listens to you listens to me; whoever rejects you rejects me; but whoever rejects me rejects him who sent me.”
Matthew 25:31-46
New International Version (NIV)
The Sheep and the Goats
31 “When the Son of Man comes in his glory, and all the angels with him, he will sit on his glorious throne. 32
All the nations will be gathered before him, and he will separate the people one from another as a shepherd separates the sheep from the goats.33 He will put the sheep on his right and the goats on his left.
34
“Then the King will say to those on his right, ‘Come, you who are blessed by my Father; take your inheritance, the kingdom prepared for you since the creation of the world. 35 For I was hungry and you gave me something to eat, I was thirsty and you gave me something to drink, I was a stranger and you invited me in, 36 I needed clothes and you clothed me, I was sick and you looked after me, I was in prison and you came to visit me.’
37 “Then the righteous will answer him, ‘Lord, when did we see you hungry and feed you, or thirsty and give you something to drink? 38 When did we see you a stranger and invite you in, or needing clothes and clothe you? 39 When did we see you sick or in prison and go to visit you?’
40 “The King will reply, ‘Truly I tell you, whatever you did for one of the least of these brothers and sisters of mine, you did for me.’
41 “Then he will say to those on his left, ‘Depart from me, you who are cursed, into the eternal fire prepared for the devil and his angels. 42 For I was hungry and you gave me nothing to eat, I was thirsty and you gave me nothing to drink, 43 I was a stranger and you did not invite me in, I needed clothes and you did not clothe me, I was sick and in prison and you did not look after me.’
44 “They also will answer, ‘Lord, when did we see you hungry or thirsty or a stranger or needing clothes or sick or in prison, and did not help you?’
45 “He will reply, ‘Truly I tell you, whatever you did not do for one of the least of these, you did not do for me.’
46
“Then they will go away to eternal punishment, but the righteous to eternal life.”
The message of Jesus is that people are either in one kingdom (Heaven/God's) or the other (Hell/Satan's) regardless of what one believes and/or wants to believe about the state of their soul. From the Christian perspective there is no third kingdom ruled by "reason" and "intellect". Jesus is also saying in the verses from Luke that there's only one way to be God's child and that's through receiving his message.