I think my Muslim brothers and sisters should face reality. The truth is, unfortunately, there are many misguided, twisted scholars/people who believe in a very twisted version of Islam, and these people do carry out destructive acts based on those [pseudo]religious beliefs, and they inspire and encourage other to do the same for religious reasons. They exist, and are causing Islamo-fascism.
If Muslims really want the media to report their goodness, I think they should proactively try to combat such people and their twisted beliefs. They should proactively seek and destroy those who behead innocent people for achieving whatever spiritual goals they have in the name of Islam.