It's definitely not the same. Read the first chapter in the same gospel. Logos became flesh - not the other way around.
I appreciate your point, and your desire to guard the faith from attempts to water it down, or change it. Nevertheless, making judgments about the true spirit of the faith, and those who are members of that spirit, is, in my opinion, very difficult, since I don't believe any particular religion or denomination (or person) is the sole possessors of the true spirit.
The Catholic church tried to kill Martin Luther for spreading ideas that today most Catholics are likely to consider undeniable parts of their faith. Similarly, I believe Mormonism protects some articles of faith that if they were better understood by most Christians would be accepted as genuine articles of faith that were lost or hidden from a broader spectrum of Christian thought.
My own spiritual father, Col. R.B. Thieme, Jr., though he was one of the best educated theologians of his day (and taught strictly from the original languages of scripture), was attacked not only by high ranking members of the Protestant branch of the faith, but was called demonic by a Catholic priest.
Concerning your point about the Word becoming flesh, rather than the flesh becoming Word, we have Jesus' statement that before Abraham was, he, Jesus, was already. Properly exegeted there are many places in the scripture that encourage us to see that although "in the flesh" we see things asymmetrically, past to future, in the true spirit of things, that carnal asymmetry doesn't necessarily exist. From a divine perspective/pearch, the past and the future following a one-way arrow/direction, is, to paraphrase Einstein, a stubbornly persistent illusion.
Paul calls Jesus the firstborn of mankind. And there's sound theology to show that he is. It can be argued, fairly persuasively, that where the virgin birth is understood in a scientific way, Jesus is ha-adam's actual firstborn even though he's obviously still born in relationship to Cain. And yet he's still born from a latter-day pregnancy and as a latter-day saint (so to say).
Understanding that, and how, Jesus could genuinely be the firstborn member of the human race, would go a long way toward suturing up the wound that occurred when Judaism and Christianity split in the first century of the current era. Which is merely a way of suggesting that we should probably be trying to pull all the pieces back together again, cure the wounds caused at the breaking apart (the καταβολη of the world), rather than scattering them further.
Who verily was foreordained before the καταβολη of the world but was manifest in these latter days for you who through him do in fact believe in God who raised him up from the dead and gave him glory that your faith and hope might be in God.
1 Peter 1:20-21.
John