Capitalism often is different when it comes to size. For example, if one works for a locally owned business, the owners know you on a more personal level and usually live in or near the community. Thus, they have incentives to work with you and the community.
However, if we're dealing with a large corporation, for example, you as a worker are just a number and the owner's/shareholder's "god" is $. We are currently seeing this with Stellantis, whereas they're laying off tens of thousands of employees even though they're making boco bucks. If they knew these people at the personal level, they'd probably be less likely to do this.
However, with that being said, we're well beyond just having cottage industries. But I'd much rather see employee-owned businesses as a compromise.
This raises a good point in that many large behemoth corporations have the same flaws and pitfalls that many conservatives and capitalists claim to be inherent in "big government." It seems that, no matter if it's a public institution or a private enterprise, if it's too big, then it can be a problem.
I once had an economics professor who compared the USSR to a giant corporation that owns everything. In other words, they beat/bought out/merged with the competition and cornered the market, which is something most capitalists strive towards. Of course, we have anti-trust laws and legal restrictions on monopolies, although even those had to be hard-won and were fought against by capitalists who didn't want any such restrictions at all.
But that seems to be changing with all the mergers and acquisitions and the huge conglomerates which have arisen, such as the recent Kroger-Safeway merger. Banks, too, used to be mainly confined to states have become international. What used to be called the "Arizona Bank" is now called "Bank of America." What used to be called "Valley National Bank" is now called "Chase Bank." What used to be "First Bank of Arizona" changed to "First Interstate Bank," and now it's "Wells Fargo." (They used to have a folksy commercial where they called it "Hank's Bank," to give people the illusion that they still have that personal touch, but it's really just one of many advertising and propaganda gimmicks.)
One can see similar phenomena in media and other industries. There was once a time when ABC and Disney were separate companies, but now they're the same company.
People see this happening over the course of decades, and while most people take it in stride, it's a phenomenon that people notice and might tend to react to with some degree of wariness. Some might feel justified in asking where all this is leading and what the endgame is projected to look like. Will it be one giant global corporation where all or most of the competition has been eliminated or bought out? Can the concepts of "free enterprise" and "free markets" truly survive if such a thing is allowed to go on unchecked?
This may point up the reason why some people might be more interested in socialism, but it may also be contributing to those who support statism and nationalism. It's rooted in the belief that only the state, by definition, can protect and defend the rights of the people. Capitalists, by definition, have absolutely zero interest in the rights of the people, since their only interest is in profit.