I like this explanation. Those that argue that consciousness is the basis of reality buy into the illusion a bit more than they may admit. What is fundamental is action and reaction and I would go as far as to say perception is fundamental, but that doesn't lead to the level of awareness we have without this "user-friendly interface" that gives an evolutionary advantage. For example single celled organisms and plants would not have our level of awareness, but perceptions are already occurring at very rudimentary levels. The big thing is that there would be no perception without action and reaction in which the brain takes something and and does something with it. Feelings are thresholds built on memory which definitely is not fundamental. Thinking everything has memory due to perception is equivalent to thinking everything is energy therefore everything is a capacitor or battery, very similar aspects but with very different abilities.I think here though the question is more about asking why we are aware of having our experiences at all, as opposed to not being aware of them like the lower mammals. Why do cognitive processes have an associated internal experience? I think the suggestion is that it gives us an evolutionary advantage by presenting us with a "user-friendly" interface...or something like that.
I haven't got to see the video yet but I will give my thoughts when I get a chance, sound pretty interesting.