I never said I approved of what Facebook does or does not do. To me, it is alarming that people can lie about the pandemic and the election with no checks or balances. However, Tucker Carlson reaches far more people than crazy aunt Jenny from Pensacola.
And Facebook reaches far more people than Tucker Carlson, for all he might dream differently. In any case, you're moving away from the point here.
The issue isn't what Jenny from Pensacola says. That is just content, and you can argue about censorship, etc, if you like. The issue is the deliberate promotion of content based on how likely it is to generate outrage and argument (ie. get clicks) based on algorithms.
If Jenny from Pensacola talks a pile of dross, that's bad. If the service she posts it on let's it air, and everyone can see it? I mean...there's a discussion to be had, I guess. But if that company takes her pile of dross and deliberately promotes that over other posts, because they have cleverly designed a system that can predict the level of outrage and clicks it's likely to get? That seems more problematic again.
And the fact that their reach extends across borders. Like...almost ALL the borders...adds to this problem, as does their sheer number of users.
That was one of the issues when Facebook blocked Australian 'media' content. Overnight, and without warning our fire service (for example) lost their most effective way to communicate fire safety information.
OK. But would it have done any good to tie the hands of Philip Morris and give free rides to other tobacco companies?
I'm not talking about giving anyone a free ride, although I get that Zuckerman regularly argues ANY regulation of Facebook is doing that. Phillip Morris was just one of a number of large tobacco companies who funded research in a highly targeted fashion, and then selectively released results to deliberately skew public opinion.
I wouldn't be tying their hands, and allowing the other major players (say...British American Tobacco) off the hook. Instead, any rules, regulations or...as this is...DISCUSSIONS about the topic would include all sizeable companies who can impact in terms of the type of scale required to be part of the discussion.
So...it would be of interest and worth to discuss Google SEO modelling. But sticking to one company based on a current whistleblower story seems a reasonable gambit for a conversation.
If that's what you want to do - OK.
Yeah, because that's what I meant.