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I thought this was interesting:
ScientificAmerican.com - Why Social Media Makes Us More Polarized and How to Fix It
ScientificAmerican.com - Why Social Media Makes Us More Polarized and How to Fix It
The problem of partisan bias is exacerbated on social media because online networks are often organized around a few key influencers. This feature of social media is one of the main reasons why misinformation and fake news has become so pervasive. In centralized networks, biased influencers have a disproportionate impact on their community—enabling small rumors and suppositions to become amplified into widespread misconceptions and false beliefs.