I wasn't talking about the crap. I was talking about the important things. The average consumer, especially the consumer who isn't internet savvy, isn't going to care about where they purchase their bible from, if their intent is to pick up a bible for study.
It steamed me that they were referred to as an "idiot" if they chose a store like Lifeway. That's all I was saying.
Personally, I see no difference between purchasing from Amazon or a store like Lifeway. When you get down to the heart of it, someone is profiting on God's word. I think that the less idiotic shopper is the shopper who price compares, to be honest.
I think of Granny. She'd have me purchase online for her if she got a better deal. She don't play.