What should be done about this?
As I said... it should be illegal. It actually in a way already IS illegal. The problem is that the tech develops too fast and the laws can't catch up, because "big government" is slow moving. And lobby groups (and "big money") slow it down further.
The problem is also that in matters of technicalities of law, the current laws don't "technically" apply to the cyber-situation. But for almost EVERY point I mentioned, there is actually a law, at least sort of, that makes it "real life" counterpart illegal.
This is why I always say that to find out if a certain cyber practice is okay, ask yourself what the "real world" counter part would be.
Just imagine if the postman who brings you your written letters, first opens them all to actually
read them to see what you talk about with people. And based on his findings, he will drop "customized" advertisement in your mailbox. "
ow, he has cat pets I see... lemme grab this folder here for cat toys, also this one for a new vet practice, perhaps also this one for cat food".
This is exactly what google does when you use gmail. Only it's an "algoritm" that reads your mail instead of a person. So next time you go to a website that uses google ads after writing mails about cats, you'll see ads about cat stuff. If they share your profile data with facebook, they'll suddenly start "promoting" groups about cats, games about cats, and during election time they might serve you with ads from politicians who like cats.
And then there's google search. You search for "cats" and you get a bunch of results about cats.
Meanwhile, some other guy who doesn't have pets but enjoys going to theaters, who does the exact same google search of "cats", will get search results about the show Cats.
Same website. Same search terms. Same time of day. Same external IP address even. Different results though.
Another example is a law that comes from the days when photography was becoming more common. It's a law in Belgium, but I assume many other countries will have something similar.
It is actually illegal in Belgium to take a photograph in which other people are recognizable without explicit approval / consent of those people. So not even the publishing thereof. Even only
taking the photograph is illegal.
People used to be a LOT more serious about privacy.
There's more to it than that, I think. There are also dueling cable and online news networks selling their ideologies in the name of profits, with disinformation being mixed in. This continues a trend that has existed at least since Randolph Hearst.
No idea who that is, but the things is that actual new networks can, and should, be held accountable.
The "fake news" that selfsufficiently spreads through social media however, doesn't really come from anywhere. It's just Joe Shmoe putting nonsense online and it going "viral" and ending up on the screens of people being kept locked into those bubbles of "interests".
Facebook has only ONE goal: keep your eyes on the screen. They literaly
do not care what you do on that screen. They don't care what you read, what you play,... They literally don't even care about
their own product. If replacing the entire platform of facebook with an animated gif of a turd with a fly buzzing around it will keep 1 billion users locked on the screen, then that is exactly what they would do.
They have zero ethics. They don't even have an actual vision for their productline. They have no product goals to accomplish. Their entire purpose of existing is 2-fold: "keep them on the screen" and "take their data". Same for google.
You think google cares about people having a nice phone with android? LOL, no. They only care about as many people as possible using their OS on their phone. Why? Because that gives them access to all your contacts, your whereabouts, your interests, .... your life. THAT's what they are interested in.
This is why google products are "free". They build software, but they are not a software company.
I know people who are all "anti microsoft" and proudly tell me that their PC, phone, tablet, cloud computing is 100% google "and it's all free!!! I don't need to pay 140 bucks for windows or 400 bucks for office!!!"
And I'm like "
have you ever wondered WHY???"
There are also lying politicians which these disinformation networks support, also for their own gain, whether it be power or money.
Obviously. Someone like Trump isn't going to do anything about this. It's his primary weapon to get elected.
For now, not much can be done for this, the system is self-perpetuating.
Unfortunately, yes.
BTW: did you know that MANY of the people who invented all this stuff in the early days of facebook, have all quit their positions due to ethical objections? The guy who invented the "endless scroll". The guy who invented the "thumbs up" button. When they did their work, they had the best intentions. After a few years, they realized what kind of monster they created and upon noticing that they weren't going to be heard inside the company, they quit and many actually switched sides and are now activists trying to turn this turd around.
And to end with, here's something that should tell people all that they need to know.......
The kids of all these bigshot sillicon valley social media board members....
they are not allowed to use the products that their very own companies are making!
The reason why is simple: they realize very well that it is nothing but psychological poison.
Sorry for rambling, but as a software engineer myself who grew up in the 90's and witnessed the rise of the internet first hand and saw all this nonsense unfold before my powerless eyes, I'm quite passionate about this entire thing. I also shoot myself in the foot professionally as I categorically REFUSE to comply with this way of working. NO, my products will NOT be connecting to facebook, twitter,.. or any of that nonsense. This costs me business at times. It hurts sometimes, but at least my conscience is clear.