What does the "kingdom of names" mean to Baha'is?
There is a good explanation by Adib Taherzadeh in his book "The Revelation of Bahá’u’lláh"
"In this world every one of God's attributes is clad with a name, and every such name reveals the characteristics of its attribute. For instance, generosity is an attribute of God, and it manifests itself in human beings. However, a person who has this attribute often becomes proud of it and loves to be referred to as generous. When his generosity is acknowledged by other people, he becomes happy, and when it is ignored, unhappy. This is one form of attachment to the Kingdom of Names. Although this example concerns the name 'generosity', the same is true of all the names and attributes of God manifested within the individual. Usually, man ascribes these attributes to his own person rather than to God and employs them to exalt his own ego. For instance, a learned man uses the attribute of knowledge to become famous and feels gratified and uplifted when his name is publicized far and wide. Or there is the individual whose heart leaps with feelings of pride and satisfaction when he hears his name mentioned and finds himself admired. These are examples of attachment to the Kingdom of Names. Human society at present exerts a pernicious influence upon the soul of man. Instead of allowing him to live a life of service and sacrifice, it teaches him to pride himself on his accomplishments. From early childhood he is trained to develop his ego and to seek to exalt himself above others. His ultimate aim is to achieve self-importance, success and power. The Revelation of Bahá’u’lláh aims to reverse this process. The soul of man needs to be adorned with the virtues of humility and self-effacement so that it may become detached from the Kingdom of Names."
A complete reversal of current trends. Service to all humanity, not at the expense of any other person.
Regards Tony