I can agree it's about pleasing one's self. But according to Wikipedia;
'Altruism, as observed in populations of organisms, is when an individual performs an action at a cost to itself (in terms of e.g. pleasure and quality of life, time, probability of survival or reproduction) that benefits, directly or indirectly, another individual, without the expectation of reciprocity or compensation for that action.
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Source:
Altruism - Wikipedia
I'm just not seeing how doing actions which are pleasing to one's self makes an action performed at a cost to self for benefit of others without expectation of compensation or reciprocity to be *not* altruism.