If you have a lot of power and you are sexy, you have even more power because you are sexy. Either sex.
I must be the most powerful guy in the world.
Sexual appeal is an effective advertisement technique. In my opinion, movies can get away with a lot more fanservice for females than males. For example, during summer camp we all watched the movie Thor. It was a bad movie, but girls kept getting excited whenever Thor went shirtless (which was more often than necessary). Eventually a male counselor who had gotten tired of it remarked on a female character's chest, and he started getting yelled at by the same girls who had half-jokingly (but only half) shouted and applauded at Thor.
Also, take most comic strips or TV sitcoms. The husband is always a bumbling fat guy who can't open a door, and any other males who have an attraction to somebody are portrayed as "clueless" because they don't understand an elitist, secret "girl code." Personally, I'm (platonic) friends with a number of girls, and I can assure worried males that no such "code" exists; in my humble opinion, the vast majority of females use the same languages as the males in the reigon, and, unless overly emotional, are usually pretty frank. It just seems to me that in this society, people are so afraid of offending women, they go out and trample on men.
TL;DR-I'd personally rather not see the cute females on my video games, movies, and whatnot get terrible plastic surgery. I'm fine the way things are, and I'm not seeing any problems so far.
Well, at least for girls.