Ok. So you don't know. The problem is, you are stating your opinion as if it's a foregone conclusion, and therefore, nobody should even try this method because you know it's going to fail.
If there's a very strong chance of failure of one method, and there's a much stronger chance of success with another method, which method should be done?
I really don't understand why that would make it insulting-- I understand how the message itself could be insulting-- but I don't see how utilizing advertisements to broadcast ideas is any less insulting than using advertisements to broadcast products.
I have a knee-jerk reaction to commercials and advertisements in general. So when I see things like that, all I can think of is "they're actually treating their viewpoints like products, now?"
They lose it either way.
So why do it? If you're going to lose money for the sake of this kind of thing, take a cue from Amma and put that money into opening a free school. THAT will get people talking.
Except that this is a different sort of ad with a "radical" message. You don't see something like this everyday.
I know, and I like that.
Besides, the message isn't radical. Atheism and skepticism have been around since the dawn of time, right alongside theism.