Of course, people could have bought cars for twice the price that would have lasted much longer. The problem is that most people couldn't afford them.
You do understand the need for inexpensive cars, don't you?
Wow, you really drank the capitalist coolaid, didn't you.
You really think Iacocca or any other CEO ever gave a rats butt about 'affordability'? If they could build one piece of crap car a year and sell it for a billion dollars, that's what they'd do. But we don't have a billion dollars and we won't buy crap if we can avoid it. So the 'game' is on. How crappy (i.e. cheap to make) can the car be while still getting us to buy it. And how much can they charge for it before we simply can't afford to buy it. That's the capitalist's one and only goal: finding that ugly compromise. Because it's all about the greed. It's all about getting as much money as they can from us while giving as little product in return, as possible. "Affordability" to them means squeezing every penny possible out of every deal, every time, regardless of how that effects the rest of us. And the rest of us have become so stupid, and so indoctrinated, that we actually think this greed and the selfishness and the damage it does to humanity is somehow good for us all. So we approve of it. Even celebrate it.
Japan led, and is probably still a leader in automation and robotics. Today's automotive manufacturing plants use far fewer employees than those of the 1950's. And today's autoworkers, domestic and across the border, are paid less than autoworkers in the Detroit heyday. You do realize there are tradeoffs involved. There are fewer people building cars today. Is that something you favor?
The more work the robots do, the less work we humans have to do. I approve. The robots aren't the problem. The problem is that the profits are more important to the process than the humans. We don't even consider whether or not it's good for humanity to have all these robots doing things. Or if we're going to use them, how to do it so that humans are not being harmed in the process. Because ALL we ever consider is profitability to the capital investor. That's it. Nothing else matters. Not the environment, not the social order, not the health and well-being of the humans involved and affected.
Unless, of course, they're forced to consider these. But they'll fight that every step of the way, and they'll corrupt governments, media, religion, and anything else that gets in the way of their prime directive:
to maximize profits returned on capital invested.
It's rather odd that you make these comments about Iacocca and Ford and, in the next paragraph criticize Musk as someone who "makes toys for rich people".
Damned if they do and damned if they don't.
No WE'RE damned if they do and damned if they don't. Because none of them are looking out for our well-being. Yet because they have a lot of money, and control a lot of money; in a capitalist culture they have all the power. All the decision-making power. And they're making all their decisions for themselves. Not for the well-being of their species, or for the planet, or for anyone else.
Ford builds cars the average American can afford and they are the bad guys.
Musk builds better cars that wealthier people can afford and he is the bad guy.
Any one of these companies could build a very durable, functional, car for well under 10k. Especially an electric car. But none of them will. Because they know most of us can pay more. And they want ALL that money, not just some of it.
Am I the only one who sees a problem with your reasoning?
I think you're living in some 1950s fantasy of how "competition lowers prices and raises quality" and all that other Madison Avenue BS. The moment we needed a car to survive in this culture car making became a monopoly. And it stays a monopoly no matter how many companies are making cars because they ALL know we have to buy from them. And NONE of them want to sell great cars for little money. Even though every one of them COULD do that.
This is the horrible toxic truth of capitalism (systematized, commercialized, greed). The best gets reduced to the worst they can get away with. Every time. And we approve and participate in this fiasco even as it destroys our lives.