I understand what you're saying. The problem is that exhibition is part and parcel of the entire package. It's difficult to educate people on art without injecting the element of exposition.
For instance, I teach dance with a few elements in mind including what people are looking for. Right now, the most popular program is the "class card" system where students sign up for technique-only classes, and students are not given opportunities to perform or compete. So far, it's hands down our most popular option. People love coming to class just to move without any expectation of going on stage.
We do have dancers that are now enrolling into programs that put them on stage, however, which requires a whole new skill set and time commitment. I teach and develop the dancers, the instructors, and the show(s) based on the premise that there is a difference between learning how to move and learning how to perform with those movements.
Our last upsell program involves the full development of the performance technician into the artist, giving them tools for composition, critical analysis and observational skills, and discovering how they themselves are unique.
What we're seeing economically is that the masses are very content to invest in arts education. They want to learn how to move with balance, coordination, and to learn the latest hip hop moves and have fun.
What
most people forget is that leading that class is an instructor who was required to be educated in performance in order to demonstrate and communicate the dynamics and the message of the movement. And leading the instructor is the director who was required to be educated in developing the whole artist in order to guide the staff/cast/crew in analysis and observation.
My point is that arts education does not live in a vacuum. Without a qualified instructor and/or director to teach how to dance, you get something like this:
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Learn Club Dance - Girls Night Out Preview! Club Skills to Dance Sexy - YouTube
And over time, the public begins to believe this is the pinnacle of dance education.