We've evolved. When I was working, we reinvented the wheel. This quote from HHTTG captures what that was like very very well:
CHAIRMAN:
Yes, and, and, and the wheel. What about this wheel thingy? Sounds a terribly interesting project to me.
MARKETING GIRL:
Er, yeah, well we’re having a little, er, difficulty here…
FORD:
Difficulty?! It’s the single simplest machine in the entire universe!
MARKETING GIRL:
Well alright mister wise guy, if you’re so clever you tell us what colour it should be!
FORD:
Oh Mighty Zarquon! Has no-one done anything?
Ours is more like
Boss: Ben, why don't you invent the wheel
Next meeting
Ben: I have invented the wheel, see... I give you...the wheel
Boss: Great job...Jack.....why don't you reinvent the wheel...
Jack: But Ben already invented it
Boss: Well lets just forget that, Invent the wheel jack
Next meeting
Jack: I have invented the wheel, see... I give you...the wheel
Boss: Great job...Jack.....why don't you reinvent the wheel...Joe
Joe: But Jack already invented it
Boss: Well lets just forget that, Invent the wheel Joe
Next meeting
Joe: I have invented the wheel, see... I give you...the wheel
Boss: Great job...Joe.....why don't you reinvent the wheel...Sam
Sam: But Joe already invented it
Boss: Well lets just forget that, Invent the wheel Sam
Next meeting
Sam: I have invented the wheel, see... I give you...the wheel
Boss: Great job...Sam.....why don't you reinvent the wheel...Pete
Pete: But Sam already invented it...can I ask Ben, Jack, Joe or Sam for help...since they already did this once
Boss: Most certainly not, we don't want folks with experience handling this....lets just forget all that previous stuff, Invent the wheel Pete
Repeat