Facebook is good for me to announce plans, our business FB page gets as much traffic as our website, though the website is where people can make online purchases.
And our Facebook page is free. No need to purchase space for schedule changes, no hosting site fees, nothing of that sort.
I'm STILL trying to leave how to navigate around twitter, snap chat, and Instagram, since the teens are on those sites ALL the time. If that's where the crowds are, it's reasonable for our studio to adapt and to have visibility.
But for now, our bulk purchasing population of moms and dads aged 25-45 are on Facebook. More grandparents are on there too, and posting pictures and videos are what they love.
Hardly anybody emails the studio anymore. They mostly text, call, or send a FB message. I'll ask for them as new clients to come in to meet, but they'd rather skim through photos, staff bios, online class schedules, and price lists to make a decision. Meeting face to face is less important than "connecting" through multi-media for most people nowadays. Times have changed.