n 19 January 2017 (one day before
Donald Trump's inauguration as the
45th President of the United States) Banks launched Westmonster alongside Michael Heaver, former press adviser to
Nigel Farage.
[73][74] It is modelled on the right-wing US websites
Breitbart News and the
Drudge Report and claims to be "pro-Brexit, pro-Farage, pro-Trump, anti-establishment, anti-open borders, anti-corporatism".
[75][76] Banks believes that Leave.EU's 800,000
Twitter followers will drive traffic towards the website.
[74] In the morning of 19 January, Westmonster's Twitter account had gained more than 2,500 followers.
[77]