Yet it does provide clues to the other-side, if one is interested.
Regards
Learning about anything from the Internet is certainly full of pitfalls, both concrete and potential.
However, there is definitely a place for it. While it is easy to present all degrees of bias and untruthfulness in Internet content and we should keep that in mind, it does not follow that we should simply disregard it all, nor use some simple criteria of automatic trust and disregard.
Biased or unreliable information is still useful, if in no other way as an indicator of how vocal, visible and extreme the spread of different views and stances will be, as well as on what exactly those views perceive as worth of discussion and of statement.
Some subjects are very free from real controversy, either because they are by nature too technical or too free-form. A very few benefit from actual harmony of vision among all parties interested them.
By far most subject matters do however motivate some degree of divergence and controversy, with some pretty much demanding those. It is nearly impossible for publicity and marketing to avoid controversy while still functioning, and that is even more true of politics.
An interesting side effect is that there is a sort of negative emphasis effect available for those who are willing to look for it and to test it. Things that are often stated to be clearly true probably are not, or at least face fierce contestation from some people even if they happen to be objectively and demonstrably true; there is a
perception that they might not be true, even if it may be a very unfair and biased perception.
To use a familiar example, there is not a whole lot of discussion on whether Muhammad existed as a person, because not too many people see room for any doubt (for very good reasons). And because the claim that he might not have existed is rarely made, neither do we find frequent claims that he did in fact exist. It is a consensus, or very close to it.
Once we learn of the contentious points, and of the frequency and intensity of the related controversies, we can learn quite a lot about the popularity, passion, and typical arguments of the clashing views. Perhaps even more significant is the opportunity to learn how willing to accept each other those views are.
Going back to the OP, it is clear that at the most superficial levels the Bahai Faith is interested at raising its own profile; it is by no means a "secret" religion, and it definitely accepts converts. Neither is it any secret that it has a clear interest in geographical consolidation and spread; one of its most visible features are, after all, its nine-sided Temples. We are not talking about a community that hopes to go largely unnoticed like, say, the Druze.
It is just as evident that it perceives itself as its own faith, as a religion distinct from most of the major traditional ones, while at the same time insisting on a non-accusatory stance towards them. Bahais just aren't very likely to denounce other religions as "false", although they will readily present reasons why the Bahai Faith would be a better choice.
A bit more of familiarity shows that Bahais are very much Abrahamic in their doctrine, and brings questions about how much ability to understand non-Abrahamic perspectives it has or seeks. At this point there is already significant, if largely serene and respectful, controversy. I have seen hints that suggest that there is a significant yet perhaps localized degree of inner tension about this among Bahais. On the other hand, the decisive pursuit of ethnodiversity among Bahais is very difficult to deny. Bahais can hardly be accused of being typically ethnocentric or racist.
From the arguments and direct discussions with Bahais, it is also clear that there is a significant degree of formal structure among Bahais. Acknowledgement of the authority of the Universal House of Justice is in practice necessary, although I do not expect much consensus on the exact reasons nor on how serious it would be to oppose it. Perhaps understandably, that does not seem to be a confortable subject matter for most Bahais.
Beyond that, yes, it looks like that Bahais feel considerably more at ease discussing matters of goals and doctrine with their own (in practice, people who frequent the local Assemblies) than with random people. How significant that is I can not say.