Peace be on you. If large companies with better research facilities include their work in various branches of alternate medicines worldwide, it will be better for everyone. The cost of cure will be reduced. People will have more options. What do you think?
That really depends. Nearly all so-called "alternative" medicine is code for "pseudoscientific quackery." Even "alternative" therapies with clinical studies suggesting positive results end up being in line with the same expected positive results for the Placebo effect (e.g., homeopathy, acupuncture, etc. have shown positive results in clinical trials
but only as Placebos).
Does the patient have something that a Placebo can help -- perhaps psychosomatic symptoms, heightened stress (prescribe meditation maybe?), that sort of thing? Sure -- prescribe acupuncture or whatever, or give them a sugar pill. Same difference. That would work just fine.
However, it gets dangerous to prescribe quack medicine for real problems -- such as homeopathy to combat an infection. Some quack medicines are actually more harmful (physically, mentally or socially) than what they claim to treat: for instance, colloidal silver is just a bunk Placebo, but it can actually turn a person's skin blue -- permanently.
So, in short, sure -- prescribe meditation or acupuncture or whatever where a Placebo will suffice, but leave real evidence-based medicine for real medical problems.
There's also the ethics involved: customers can buy or pay for whatever treatment they like, but the ethics of selling quackery with falsely advertised results (e.g., any claims for results higher than Placebo effect) are pretty clear: it's wrong to sell bunk as actual medicine without a clear, in-your-face warning that the product is NOT evidence-based medical treatment.
I recall breaking down this last winter and buying one of those things that claim they can reduce/eliminate flu symptoms at onset to prevent the full blown flu from occurring, and it wasn't until I got home that I read on the package that it was homeopathic. Yes, it was my fault for not reading the package carefully, but it was ridiculous for such quack nonsense to be sold on the same shelf as ACTUAL medicine. (For the record, I tried it anyway hoping it could still function as a Placebo at least, but alas, perhaps my understanding of why homeopathy is absolute nonsense prevented this from working as I still got the full-blown flu!)