Yeah, I think men and women lie to themselves about what they "really want", because everyone wants to seem enlightened in love, but the truth isn't really all that romantic. Men look for beauty, for empathy, for someone who brightens up their day, for someone who is good in bed and open to sexual exploration. Women look for a man who is strong, capable, confidant, powerful, wealthy etc...
Obviously we all compromise what we really want for love. When we fall in love, we look past the "shortcomings" of our partner etc. But, if this true, that men are really being hurt by rejection, then men just need to toughen up. I think being sensitive, at least for men, is a vice; or at the very least an unnecessary weakness.