Simply put, dark matter cannot be seen by astronomers with telescopes. It doesn't emit or reflect enough light to detect, so it's not bright, like a star. Atoms, molecules and subatomic particles are dark matter. You and I are dark matter. Everything on
Earth is dark matter. Planets, brown dwarf stars and
black holes are dark matter. Basically, dark matter cannot be seen -- scientists can only estimate where it is based on gravitational effects on what they can see.
We can't see dark matter, but we can detect it by its effects on normal matter through
gravity (rotation, gravitational-lensing) and by the
X-rays emitted by hot, dark matter.