No the entire chapter is speaking of the new command given "on that day."
6 And the Lord thy God will circumcise thine heart, and the heart of thy seed, to love theLord thy God with all thine heart, and with all thy soul, that thou mayest live.
11 For this commandment which I command thee this day, it is not hidden from thee, neither is it far off.
This command was already in force:
4HEAR, O ISRAEL: THE LORD OUR GOD, THE LORD IS ONE.
5And thou shalt love the LORD thy God with all thy heart, and with all thy soul, and with all thy might.
6And these words, which I command thee this day, shall be upon thy heart;
7and thou shalt teach
them diligently unto thy children, and shalt talk of
them when thou sittest in thy house, and when thou walkest by the way, and when thou liest down, and when thou risest up. Deut 6: 4-7
Notice that the Shema appears to be a singular command at first. But verse 7 shows that it is talking about commands (plural) by using the word "them".
I agree that loving YHVH is the whole point. But the question is how do we love Him??
Deuteronomy 11:1
Love the LORD your God and
keep his requirements,
his
decrees,
his laws and
his commands always.
…
Deuteronomy 30:16
... For I command you this day to
love the LORD your God and to
keep his commands,
decrees, and regulations by walking in
his ways.
Daniel 9:4
I prayed to the LORD my God and confessed: "Lord, the great and awesome God, who
keeps
his covenant of
love with those who
love him and
keep his commandments
Deuteronomy 7:9
... that the LORD your God is God; he is the faithful God, keeping
his covenant of
love
to a thousand generations of those who
love him and
keep his commandments
Joshua 22:5
... Carefully follow the commands and teachings that the LORD's servant Moses gave you.
Love the LORD your God, follow
his directions, and
keep his commands.
Nehemiah 1:5
Then I said: "LORD, the God of heaven, the great and awesome God, who keeps
his
covenant of
love with those who
love him and
keep his commandments
You see. The definition of "loving YHVH" is keeping His commandments.