I think religious belief is a cultural thing and passed down by indoctrination of children. Religious practice is part of the same parcel.S believes X because R: in other words any belief someone has, there must be a reason for them to have it.
A theist believes in god(s) because of a reason (R). A theistic R may be personal experience, and an atheistic R may be indoctrination. Either way there is R.
If R != gods really exist, there must be *some other R*.
So, when rejecting R = gods really exist, one must propose an alternative R.
Saying "S believes X because R" is a positive position, a claim, no matter what R is, theistic or atheistic.
All positive positions/claims must have reason and evidence for us to seriously consider them.
This means anyone who rejects R = gods really exist must also claim S believes X because R and provide reason and evidence for R. Or to simplify, the very idea of "lacktheism" doesn't really make sense. If you are an atheist you have no escape from believing S believes X because R, same as the theist cannot escape it.
Since all infants learn their language and their social rules and their particular understanding from their seniors, particularly their family, I dare same the same is true of nonbelievers. For the nonbeliever however the world and its ways are explained in terms that don't involve supernatural belief, or at least supernatural belief of that kind ─ I dare say nonbelievers have owned their share of rabbit's feet.
And of course growing up can lead through times of dissatisfaction, a sense of lacking direction, those kinds of things, so the believer tries a different belief or tries nonbelief, the nonbeliever tries belief of some kind, and so on. Where they end up can only be answered case by case,
Still, to go back to the OP, I think it's pretty safe to say that for both belief and nonbelief, the initial reason R is indoctrination, either formal with Sunday schools, or informal with Sundays off.