The thing is, people go for things that they believe in that fits them best, because they believe these things are the truth. That's what I did. I think reincarnation is true, for example. Not because I think it'd be nice if there is reincarnation, but because I think it is the most likely thing.
Many people also believe in many ways to God, after all.
Honestly, I don't think this is something many people, especially seekers, adhere to the belief in, or even find it logical or truthful, and it's an appeal to consequence in the eyes of many of them.
Hell is something that puts a lot of people--like myself--off and brings more questions, especially forever. The concept of eternal divine punishment was one of the few 'no goes' during my time as a seeker; I couldn't believe in a God if there was a divine eternal torment for those who did not 'make the right choice', let alone one who was worthy of worship or praise.
Generally, eternal hell is one of the first things to drop off the belief system for one who comes from seeking from one with a belief in hell, but one of the last to truly take the subconscious damage and in-built fear away from. I was lucky to have never been raised with the idea of an eternal punishment though.
It's worth noting that evidence when it comes to religion is a bit of a tricky subject, because what one deems as evidence may not be very convincing to another person at all.
However, this is a DIR so debating is out of the question here. I'm just speaking from my own opinion as one who has been a seeker.
Just my $0.02. This may not be true for ZooGirl02, though, but it was my own thoughts, hopefully it helps you understand that a large number of seekers do go for what they think is true.