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"The Baha’is said they believed in the unity of the world religions, the elimination of racism, the equality of women and men, and world peace — values that resonated with Juan’s own interests and convictions.
He continued, however, with his studies of Buddhism and Sufi Islam, and was always a fish out of water in the often cult-like and anti-intellectual Baha’i community. Then it gradually became apparent that whatever they privately believed about racism, they were unwilling to take a political stand, as quietists, against Apartheid.
Then it became clear that they are no more religious pluralists than Roman Catholics or Muslims, admitting partial truth in other traditions, but insisting that only in their own tradition is the fullness of the contemporary truth manifest. Then it became clear that the Baha’i authorities were not exactly pacifists. The top leadership has a secret cult-like belief in a Baha’i theocracy that will rule the world, rather on the same model as the theory of Ayatollah Ruhollah Khomeini that Muslim clergy should replace civil governments globally.
Cole gradually lost his enthusiasm for the community and the administration. When he married outside it in 1982, he stopped going to services because his non-Baha’i wife was excluded.
He was also increasingly disturbed by the censorship practices imposed on Baha’i writers by the religion’s administration, and refused to submit to them".
Juan Cole – Bio