How so?
Personally, I kinda like it. IMO, it harkens back to the days when exchange of ideas was encouraged by the distribution of pamphlets. It used to be that people would hand out a small treatise of their position; now we point people toward URLs. It's a different medium, but the spirit is the same... or at least it can be the same in the best examples.
And then, just like now, it's typically nothing more than propaganda (at least in my experience). It's not open discussion; it's just "Believe this/think like this or you're a bad person!" I wish those pamphlets, etc. were simple statements of positions. Luckily, those do tend to exist in books and some online articles.
Advertisement should stay where it belongs: to people trying to sell something for a profit. They have no place in modes of thinking.
Do you mentally separate your religious beliefs from your skepticism, or do you consider your beliefs to have been tested and verified?
My skepticism is simply that I try not to believe an anecdote blindly. I do often take the words of the Sages with a grain of salt, but I don't just believe every word they say outright. But one of the things that the Sages frequently repeat is summed up in: "don't take our word for it; try it for yourself." And so the way I live my life becomes a test of their words.
Here's an example: many Sages and Scriptures have said that enlightened people have a radiance about them; I recently was hugged by Amma, a woman I have no hesitation in calling a Sage and a Saint, but there was no divine glow or "presence" about her; when she walked in the room and everybody started worshiping her, all I saw was a woman. So the statement that enlightened beings (if Amma is enlightened; I think she is considering all she's done) give off some kind of glow has failed a test. However, after I was hugged by her, I was in almost a trance for several hours afterwards. So the claim that meeting an enlightened being has a profound effect on the mind may have been true in this case. At the same time, however, it could have been other things; I was expecting to be able to return her hug, but her attendants wouldn't let me (I think.) When she hugged me, she also said something to me (not in English; I have no idea what it was), and I wasn't expecting that. Not only that, but after being hugged, I was directed to sit off to the side for a bit, and I wasn't sure why. So my trance-like state could have been simply because it didn't quite go as I had expected, and I got confused.