Why assume these are actual options? The gamble plays on the fear of people, it doesn't ask them to be objective and logical.
The ploy only works on those feeding off of their emotions. This wager doesn't work on people who are rational and logical.
Besides, how decent is a God that tortures souls forever just because there is no logical way to decide a heaven/hell scenario is true?
That would be Christians since they are the believers. It's not relevant to non-believers.
Actually, it plays with math. The Math choice, is to fear God. The emotional one enticed by deception and what we might like, is to bet on this world. But math wise, it's shown we should not bet on life of pleasure over seeking God.